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Web
Marketing
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| How
can Maintec customize a solution for your
needs? |
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With so many choices for Web surfers,
how can you possibly differentiate your
Web site from the competition? Maintec
provides you with a full range of Internet
Marketing services designed to get your
Web site noticed, from developing and
implementing your online marketing strategy
to evaluating and tracking results.
Maintec offers pre-packaged
solutions for those organizations looking
for basic Site Launch or Ongoing Response
services. We can also provide a customized
integrated solution including, but not
limited to, any combination of the following
services.
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Where
do you begin? |
Internet
Marketing Strategy Development:
Maintec can develop a customized strategy
designed to attract targeted visitors
to your site, generate qualified leads
and increase your customer base. We perform
a marketing audit to determine where you
stand now, recommend action for the future,
and assist in the implementing and evaluating
processes.
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How
do you increase targeted traffic to your
Web site? |
| Advertising
Campaign Management: Maintec
coordinates online advertising promotions
- from planning the concept, to buying
the placement, to execution, tracking
and reporting results. We have a unique,
proven tracking methodology that enables
us to measure and evaluate the effectiveness
of your campaign, and helps you determine
the strategies that provide the most impact
and return for your investment. We can
also work closely with your marketing
department or advertising agency to integrate
online promotions with inline marketing
activities.
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How
can you increase your site's link popularity? |
Strategic
Link Placement: Maintec will
identify and evaluate relevant Web sites
for listing your company's products or
services, including additional search
engines and directories appropriate for
your industries and target markets. Many
search engines consider the number of
links to a site when determining ranking,
meaning the more pointers to your site,
the better your chances of achieving high
search engine positioning.
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How
can you improve your site's positions on
search engines? |
| Search
Engine Placement and Optimization:
Maintec can determine your most important
keyword phrases and then make recommendations
to optimize positioning for your site
across the major search services. We can
also provide monthly monitoring with our
Ongoing Response Solution to pinpoint
trouble spots and deliver recommendations
for improvement.
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How
can you maximize site traffic? |
| Site
Usage Reporting & Analysis:
Maintec begins by running a benchmark
Site Usage Report to determine where users
are going on your site, how they are getting
there, and who they are. The level of
detail in these reports can be overwhelming,
so we deliver an Executive Summary Analysis
of this information to help you better
understand the business implications behind
the numbers. Our Ongoing Response Solution
includes a monthly analysis that informs
you of visitor traffic trends over time,
as well as quarterly or bi-annual reports.
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What
are your competitors doing online? |
Research:
Maintec can conduct an analysis of the
Best Practices for Web sites in your industry.
We can also monitor news and discussion
groups in your industry for individuals
that are looking for or talking about
your specific products or services, so
that you can respond in a timely manner.
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